“Live life to the fullest… it’s the journey that counts, not the destination.”.
The origins of Alpasión trace back to 2009, when a group of 20 high-achieving senior executives and entrepreneurs from across the globe came together at the prestigious INSEAD campuses in Fontainebleau and Singapore.
Participating in the Challenge of Leadership (COL) course, these visionaries were not just pursuing typical MBA accolades but were on a quest for deeper, personal success.
Each member brought a unique backstory to the table, rich with successes, trials, and aspirations. Through weeks of shared stories and introspective discussions, a bond formed—one that extended beyond the classroom’s walls. It was during these sessions that the seeds of Alpasión were sown, stemming from a common passion for wine and a quote that resonated deeply with the group: “Live life to the fullest… it’s the journey that counts, not the destination.”
The people behind Alpasión are all wine lovers who decided to make a dream come true by making iconic wines together. The label is of fingerprints of all the owners.
Passion is in fact so central to the whole project that they decided to name their inaugural release “Alpasión,” a combination of the Spanish “alma” (for soul) and “pasión” (passion). It debuted in 2012 to critical acclaim.
Today, Alpasión proudly showcases a diverse portfolio of multiple distinct wines, with plans for further expansion. Our circle of investors has grown from its original members to include 70 global contributors, each bringing a unique perspective that enhances the depth and richness of our project.
Alpasión is more than just a vineyard—it stands as a powerful testament to shared dreams and the enduring strength of deep connections. This collaborative spirit not only enriches our business but also reflects our commitment to producing exceptional wines!
